It's 2022, If you can't get on a plane without proper identification, why would you try to launch a business without a solid brand identity?
Your brand identity is the soul of your business. Without it, consider your business just a mindless zombie feasting on the living, while a strong brand identity attracts loyal consumers that will provide the foundation for future growth.
For thousands of years, the wisest of the wise debated many topics, but seem to all agree upon one key principle: "Know Thyself." This principle is equally fundamental in business. A well-defined brand empowers your company to make decisions based on the intended ideal destination for the business. The products that you develop and release, the subsequent marketing strategies, as well as any events, and strategic partnerships must all be “on-brand” to keep your consumers from getting confused via misalignment.
Hubspot defines Brand Identity as:
"what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact with your company. Essentially, your brand identity is the personality of your business and a promise to your customers."
Outlining these core characteristics provides the mold for all decision-making when executing your growth strategy.
A business that fails to plan, plans to fail! Your growth strategy can be likened to a GPS navigating your company to reach its goals. With a clear brand identity, you will have a foundation to explain to your customers why you are headed in that direction, how you are you planning to get there and what they plan gain by supporting you along the way.
These types of roadmaps have grown extremely popular in the Web3/NFT community. In order to gain support in a young industry where there are plenty of scams. A clear roadmap and active community distinguish worthy projects from “rug pulls.” These roadmaps clearly outline the “What, Why and How?” As a result, people whom the project resonates with will join the community and buy into the coin or NFT (Non-Fungible Token). A great example of a trustworthy project with a clear roadmap is OhnahjiU by Markus Prime. I personally am apart of this community because:
I met the artist Markus Prime- so I knew he wasn’t a fraud
I joined the discord community and saw how active others were inside of the chat.
They had a clear outline of the growth strategy for OhNahJiU, and NFTs were affordable, so I thought it was a great opportunity to get in on a promising project early
Here’s my OhnahjiU PFP, what do you think?
View it on OpenSea : Ohnahji #1337
Although the Web3 space appears to be a completely new industry, it utilizes the same principles as traditional business, where effective marketing, supported by a strong brand identity, attracts loyal customers to perpetuate the brand towards its goals.
A strong brand can become timeless, legendary, and most importantly, recession or depression proof. Stay tuned for more posts where we will take a deep dive into the strongest and longest standing brands in history!
At Build As You Grow, we will work with your business to develop your brand identity, set S.M.A.R.T. goals that align with your ideal growth strategy, and execute accordingly to ensure key performance indicators improve along the way. Get in touch today, and let’s build a better future now!
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